What if I told you that all the content you need to power your content marketing strategy was already made? For companies that have been in the content marketing game for any length of time, this is probably true. The problem is you just can’t see it. It’s like finding gold trapped in the Earth. […]
How do you know what content to make? How do you know that the effort and expense will be worth it? Gather the smartest minds in your company to guess at what your audience wants to hear from you? Brainstorm a list of things that you want to tell them and hope they like it? […]
In my last post, I talked about the 3 parts of a complete content strategy: Originate, Amplify, and Optimize. At first glance, that could be mistaken for a linear process. First, we originate the video, then we amplify the video, then we optimize the video analogous to the process of production, publishing, and measuring. In […]
One common theme I hear when talking about the difficulties of scaling content is that often brands and agencies are solely focused on making new, shiny things. While new, fresh content is important, it’s not the only type of content you should be focused on. There are 3 parts to achieving scale without sacrificing quality. […]
Register for the webinar here https://zoom.us/webinar/register/WN_rZey4vA5Q8Gf8XX_oJKI8w The Topic Marketing conferences are full of sessions that beat the drum on the importance of content marketing or tactics on what to do when you have content to optimize and promote. But what about making content in the first place? Without connecting strategy to content creation, we look […]
Names, especially company names, are a funny thing. Sometimes they just sound cool but don’t mean anything—like Haagen Daas, which sounds Danish but was actually made up to sound high-end. Other times names have a meaningful story behind them like Google, a misspelling of one of the largest describable numbers, a symbol of the vastness […]
Discover how Last Mile Media uses a three-step process to increase brand engagement & crush the competition.
There’s not a good way to quantify it, but it might be the most important metric of all.
A lot of people claim to struggle with SEO. But are they, really? Take a deeper look and you might discover that SEO isn’t your problem after all.
When it comes to content, people want to know they can trust you and your brand before they’ll trust your product.
Originate. Amplify. Optimize.