Memes, pop-culture holidays, stock photos, corporate platitudes. The backbone of any good marketing strategy, right? Right!? Well, for better or worse, there seems to be an abundance of this stuff in the market. Small businesses, solopreneurs, and even well-established companies resort to these tactics. Stock photo + National Cubicle Day + Branding + vague caption […]
Today, it’s not out of the question to see a teenager skyrocket to success overnight on TikTok and gain a million views and thousands of subscribers. Or to see a child start a YouTube channel and find wild success unboxing toys. After all, Charli D’Amelio joined TikTok in May of 2019 and almost immediately began rising to […]
You’ve probably heard the saying that everything old becomes new again. We see this mainly in the fashion world. Bellbottom jeans waited two decades to make a comeback in the 90s. In the early 2000s, corsets made an appearance, and the entire decade of the 90s is making a comeback right now with the younger […]
“If you build it, they will come.” The famous quote once uttered in the 1989 Kevin Costner film Field of Dreams immediately entered the lexicon of pop culture and has since enjoyed massive staying power over the last 30+ years. Never mind the fact that the actual quote is “if you build it, he will come.” We can thank […]
I’ve been reflecting on the sessions and conversations from Day 1 at Digital Summit Atlanta and have a couple of observations. 1. Brand storytelling is becoming a focus. I’m glad to see this shift. I think about when I first got into this industry and how much focus what on SEO, which back then was […]
In the early days of building my own brand, I would often try and find ways of not having to do some of the work myself. Granted, I wasn’t a business. I didn’t have much in the way of financial resources at the time, and I certainly didn’t have a team of people I was […]
Seeking perfection was always something that plagued me in the early days of my writing career. I always felt like I had to be the smartest person on the internet, the best writer, and the most knowledgeable in my domain. This led to me overthinking almost everything I wrote. I would go on these longwinded […]
With every company being in the content business, there is a lot of money and effort being spent making content. But just making any content isn’t good enough. To drive results, we have to make good content. As we’ve been working with clients, we’re often asked what makes good content. So here is what we […]
Listen. Do you want to build a brand and be successful? You got to want it more than your competitors! You got to embrace the hustle and keep grinding! If you’re not putting 20 pieces of content out every day and documenting your entire life, you’ve already lost! Have you ever heard that before? Yeah, […]
Lots of marketers will tell you they have a plan for doing content at scale but turn around and struggle to fill out the content calendar. And when you notice that you aren’t getting the results you want, the answer is always, “well, we gotta spend more money!” More money for video shoots… More money […]
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