Names, especially company names, are a funny thing. Sometimes they just sound cool but don’t mean anything—like Haagen Daas, which sounds Danish but was actually made up to sound high-end. Other times names have a meaningful story behind them like Google, a misspelling of one of the largest describable numbers, a symbol of the vastness of the information that can be searched.
So why Last Mile? The name came to me on a run. We had been kicking around the idea of creating this brand for over a year and had a bunch of brainstorming sessions, but nothing was really working or even all that interesting. That particular morning feeling like the launch of the company was being roadblocked by the lack of a name, the name was front of mind.
I got to thinking about what it is that we are truly good at. Creating content at scale. But not just creating lots of content. Creating lots of meaningful, engaging, and effective content.
I started thinking about who we can help the most. Brands who have a story to tell. Brands that want to differentiate in market and believe in the power of storytelling to do that. Brands who are stuck because they know what to do, they know where their audiences are, but they can’t keep up with the ever- increasing demand for more channels and more content.
Then as I approached the end of my run I looked down at my watch and saw my split times. It was the first day I had ever run 6 miles and I was hurting near the end. To my surprise, my last mile was the fastest of the 6 that day.
The thought came to me as I looked at the stats, “The last mile doesn’t have to be the weakest.” At that point I knew what the company name would be.
We are Last Mile Media because we are passionate about taking your brand message the last mile to your audience. And we don’t believe the last mile of of the journey from brand storytelling to content strategy has to be the weakest. In fact, we are in the business of making it the strongest.
