Every business is different, but they’re all looking to content to solve the same core business challenges.
Organic Traffic
Drive new & returning website visitors through search engines, social media, blogs, and paid advertising.
Brand Affinity
Build positive brand recall through social media influencers and producing both lifestyle & educational content.
Sales Support
Meet people where they are in the buyer’s journey and deliver relevant content to guide them toward a purchase.
What if you could build a system that strategically engages your thought leaders, and amplifies their influence in market?
At this point, marketing tactics & best practices are well-understood, so why do so many companies still struggle with content marketing and rely on low-quality, generic content to fill their empty editorial calendars?
The core challenge is scale.
New digital channels are popping up all the time, making content marketing a game of numbers. Getting seen and effectively engaging your audience now requires creating authentic, strategic, and platform-native content across a wide variety of channels, in multiple mediums, and then publishing daily.
But doing that requires two things. First, you must engage thought leaders and subject matter experts and maximize their time to create the content. Then, you need a way of systematically taking their input and using it to methodically churn out platform-native content at scale.
A Process Born out of Necessity.
Originate
Amplify
Optimize
We’ve spent the last several years solving this exact problem. We’ve been refining a process for unlocking the expertise inside the minds of thought leaders to create authentic & authoritative content, at scale, for our parent company LeadingAgile.
And now we’re helping other companies transform their struggling content marketing strategies with a useful model for scaling the content they’re already making and maximizing new content initiatives’ effectiveness.
